Local SEO Stats

It’s time to stop wondering about the importance of local SEO and use these stats to make informed decisions on what needs to happen right now to boost your local business’s visibility in search engines.

1. 56% of online consumers in the United States searched for local businesses via mobile browsers. (Source: Statista)
2. 54% of smartphone users search for store directions. (Source: Social Media Today)
3. When searching for businesses, consumers use mapping applications 44% of the time. (Source: Forbes)
4. Almost a third of online consumers in the United States used the internet to search for local businesses on a daily basis. (Source: Statista)
5. 92% of people on Yelp are looking for a local business they can return to. (Source: Yelp)
6. 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics) 
7. 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
8. 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
9. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
10. 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
11. 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
12. “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
13. 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. (Source: Think with Google)
14. 46% of Google searches are for local businesses (Source: Seotribunal)
15. More than 58% of consumers use voice search to find a local business (Source: MomentFeed)
16. Using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)
17. Google Business Profile (GBP) listings with 100 images or more get 520% more phone calls. (Source: Search Engine Land)
18. 78% of people search for local businesses more than once a week (Source: BightLocal)
19. 56% of actions on GBP listings are website visits. (Source: Bightlocal)
20. 16% of companies receive over 100 calls a month from GBP. (Source: Bright Local)
21. Complete and accurate GBP listings get 7x more clicks than those missing info and are 70% more likely to attract location visits. (Source: Google)
22. 56% of local retailers have not claimed their Google Business Profile listing (Source: Seotribunal)
23. 30% of Google mobile searches are related to location. (Source: Social Media Today)
24. 86% of people use the internet to find a local business (Source: BrightLocal)
25. “Near me” searches have increased more than 500% in the past few years (Source: WebFX)
26. 50% of users visit a store within a day of a local search (Source: WebFX)
27. 76% of people who search on smartphones visit a business within a day. (Source: (Think with Google)
28. 33% of consumers conduct a search on their smartphone before visiting a store. (Source: 99firms)
29. Four out of five consumers want ads customized by city, zip code and surroundings. (Source: (Social Media Today)
30. There has been a 500% increase in “near me” mobile searches that have “can I buy” or “to buy”. (Source: Think with Google)
31. 97% of consumers check a company’s online presence before deciding to visit them (Source: 99firms)
32. In local sales, mobile devices influence over $1.4 trillion in sales. (Source: Hubspot)
33. There has been a 300% growth in search interest for “open now”. (Source: Think with Google)
34. 54% of smartphone users search for business hours. (Source: Social Media Today)
35. 73% of consumers only pay attention to reviews that were written in the past month. (Source: Small Biz Trends)
36. Every month, people visit over 1.5 billion business locations that they searched for on Google. (Source: Think with Google)
37. There has been a 200% increase in mobile searches for “open near me now’. (Source: Think with Google)
38. Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
39. 80% of local searches convert (Source: WebFX)
40. 60% of consumers contacted a business using the “click to call” option available on GBP listings. (Source: Think with Google)
41. 28% of local searches result in a purchase (Source: WebFX)
42. Google Business Profile (GBP) listings with 100 images or more get 1065% more website clicks. (Source: Search Engine Land)
43. 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
44. Search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)

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